It is very difficult to find the right influencer for your campaign, especially when it in terms of the beauty industry. There are many influencers in this sphere and you should find those, who has positive reputation and high engagement rates.  In most cases, beauty influencers are well known because of their highly-subscribed YouTube channels, where they provide makeup tutorials, best beauty tips, present the latest trends on the market and beauty products review.

It is not a surprise that many youtubers have become Instagram stars. Thanks to this platform, beauty gurus increase their visibility and attract a bigger audience, which is more than welcomed by the brands.

Today we will present you the top Instagram beauty influencers you should follow and/or include in your influencer marketing campaign.

Jeffree Star

Anybody who has passion to cosmetics and makeup, cannot miss him on Instagram. He is one of the most popular and amazing artists with provocative photos. His Instagram profile is followed by over 9 million people all over the world. He also has very successful YouTube channel with more than   11 million subscribers. Jeffree Star has his own brand cosmetics and its first release was a collection of velour liquid lipsticks, followed by highlighters, scrubs for lips, eyeshadows, clothing, and accessories.

Nikkie Tutorials

Nikkie de Jager is  a talented makeup artist from the Netherlands.  Nikkie was only in her teens when she started to become famous. She has a very successful YouTube channel with more than 11 million subscribers. There she shares her beauty hacks, beauty products reviews and makeup trends. Nikkie`s channel is the most subscribed beauty channel in the Netherlands. Thanks to her hard work, valued by the audience, she partnered with OFRA and Maybelline. In her Instagram profile you can find inspirational looks/makeup for every occasion.

Wayne Goss

Wayne Goss is one of the most popular UK makeup artists. You can find more information about him and his channels in “The best UK beauty influencers on YouTube”.

Huda Kattan

Huda is an Iraqi-American beauty blogger and vlogger, who lives in Dubai since 2010. She became popular thanks to her beauty channel on YouTube “Huda Beauty”. She currently has more than 228 million followers on Instagram and over 2 million subscribers on YouTube. Moreover, she has her own cosmetics brand developed together with her sisters, named “Huda Beauty”.

Christen Dominique

She is from Texas and is well known because of her easy to follow makeup tutorials and fashion vlogs. Christen currently has over 1.4 million followers on Instagram and most of the pictures are devoted to her passion - makeup. She started her channel in 2009 and now she has more than 4 million subscribers on YouTube. Her most popular videos are “Eyeshadow Do's and Don'ts” and “FULL COVERAGE GLAM MAKEUP TUTORIAL”.


Kathleen Lights

Kathleen Lights is a Miami beauty influencer. She has more than 3.9 million YouTube subscribers and over 2 million Instagram followers, and all this is because of her easy makeup tutorials. She also has a second channel, where she shares vlogs from her daily life. She has collaborations with cosmetic companies like “Colorpop”, “Ofra Cosmetics’”, “Morphe Brushes” etc. Kathleen has also her own line of cruelty free nail polish “KL Polish”.

Kylie Jenner

She is one of the most popular beauty influencers and a part of the Kardashian family. She has her own YouTube channel with more than 3 million subscribers and incredible number of over 119 million fans on Instagram. Kylie also launched her own beauty line, called “KYLIE COSMETICS”. It is well known all over the world and it is well received by the young generation.

Manny Gutierrez

Manny is one of the most popular man beauty gurus on all social media. He has more than 4.7 million followers on Instagram and 4.8 million YouTube subscribers, because people love his tutorials and products` recommendations. His the most popular video with more than 6 million views is “WORLDS FIRST FOAM FOUNDATION! HIT OR MISS?!”. He is also popular as the first male ambassador of the well-known beauty brand “Maybelline”.

Shannon Harris

Shannon has been inspired by other beauty vloggers and has started her own channel as one of the first beauty influencers in New Zealand. She shares her beauty tips and tricks and fashion related videos with more than 3 million subscribers and 1.5 million followers on Instagram. Nowadays, Harris is collaborating with brands like “Clinique” anhd “Smashbox”.

Camila Coelho

She is a makeup artist from Brazil, who started her professional career on YouTube platform. First, she started her beauty channel in Portuguese, but in order to increase number of her fans, she also created content in English. She has more than 3 million subscribers on her Portuguese channel and over than 1 million on Camila`s English channel, and 7.5 million followers on Instagram. She has her own limited edition 10 shades of lipsticks in partnership with Lancôme.

Thanks to social media, brands can reach bigger audience than ever before, but in combination with influencers, companies win the consumers` trust. Nowadays, the beauty industry is one of the most competitive. That is why brands are looking for different ways to attract the audience and influencers niches rise as never before. Today we have presented our choice of top 10 beauty gurus on Instagram, but /what is your choice about your favourite beauty star?

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